Image via Modern Notoriety
Since Y-3's inception in 2002, the collaborative brand has always been a few steps ahead of the curve. The combination of Adidas' athletic and lifestyle roots with Yohji Yamamotos' high fashion runway approach struck a cord with Yohji's largest audience yet. Y-3 can be considered as one of the forefathers of the entire athleisure trend which gained major popularity in 2012-present. Y-3's line of apparel, noted for using a lack of colour and sticking to black & white, introduces cutting-edge silhouettes with incredibly modern apparel technologies. When you hear Y-3 most people will instinctively associate it with their sneakers and for a good reason. Y-3's sneaker designs and technologies often times trickle down into Adidas' original line. The most notable example is the Adidas Originals Tubular, which was originally a Qasa prototype.
There is no doubt that Y-3's reach has gone far beyond New York Fashion week attendees and high fashion enthusiasts. Actors, musicians, athletes etc. are all hopping on the Y-3 train. With the arrival of Y-3's Fall 2016 collection at Boys'Co, we've compiled a list of our favourite celebrities rocking what is definitely one of our favourite brands.
1. A$AP Rocky
Asap Rocky has definitely established his persona in both the rap and fashion world. Known for his streetwear and high fashion infused taste in style, it is no surprise that he's spotted rocking Y-3. Pictured above he's seen wearing a monochromatic Y-3 t-shirt in combination with a pair of YSL distressed denim and a relaxed pair of Adidas sneakers.
2. Jerry Lorenzo
Another monochromatic look but this time from Fear of Gods' incredibly stylish founder Jerry Lorenzo. Grungy visionary turned overnight high fashion superstar should definitely be on the list of people to watch this year. Pictured above he's seen wearing a pair of the Y-3 Pure Boost ZG Knit which dropped as part of their footwear lineup for Spring 2016.
These sneakers seem to have struck a cord with Jerry Lorenzo as he's seen wearing them quite frequently on his Instagram profile. Good thing he stockpiled on multiple pairs which should last him for a couple seasons.
3. Joe Jonas
Probably a little unexpected to see one of the Jonas Brothers amongst the list of celebrities to wear Y-3, but Joe Jonas can be seen here wearing a pair of the Collegiate pull tie paneled sneakers in this laid-back look.
4. Kanye West
Kanye West is also amongst the list of rappers who has been spotted wearing Y-3 from time to time. Above he's wearing a pair of the Yohji Runs which usually come back every other season. The Yohji Run utilize a boost sole and sock-like upper, making them the perfect option when you want to stunt your favourite streetwear look while still feeling comfortable.
5. Nick Young
Los Angeles shooting guard and small forward Nick Young is definitely amongst the more fashionable athletes in the NBA. Pictured above he's seen wearing what is one of our personal favourite Y-3 pieces, the Uni Biker t-shirt. This elongated and drapey t-shirt dropped as part of the Spring 2016 collection earlier this year and sold out right away.