Brand Spotlight - Superdry. – Boys'Co
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Brand Spotlight - Superdry.

Posted: Dec 16 2016

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Superdry has made a comeback at Boys'Co with a range of exciting new fashion and timeless classics. Combining vintage Americana style, Japanese-inspired graphics and adding their British touch, the brand has been able to achieve widespread global popularity and can now be found in over 100 countries. 


Superdry Brand History


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Founders James Holder and Julian Dunkerton


The idea behind Superdry all began with a trip to Tokyo, Japan. Founders Julian Dunkerton and James Holder were highly influenced by the culture and during that trip is when the name "Superdry" and the Japanese theme truly came to fruition. 

The brand geared up for an official launch in 2003. Julian and James both came from a deeply rooted background in fashion retail, so the partnership came very naturally. Both founders shared the common goal to incorporate quality, value, and design into the DNA of the company. That level of standar is just as true today as it was back then.

It is without a question that Superdry has captured a massive global audience. The brands designs, branding, and cultural diversity struck a cord with fashion conscious people, including many celebrities such as David Beckham and Kate Winslet getting behind the movement. Their line today consists of over 500 distinctive logos, not a small feat at all considering that their initial collection consisted of five t-shirts. 


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Superdry Windcheater Jacket

Without a doubt, Superdry's most recognized and adopted piece of apparel is the Windcheater. Having reached over one million sales globally in 2010, there is a reason as to why this is their best selling piece. 


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Pop Zip Hooded Arctic Windcheater in Black/Rock (Available in-stores)


The Windcheater jacket is one of their most essential pieces. The jacket features a fleece lined hood and body for superior warmth, a double layer collar at the neck, ribbed cuffs with thumb holes, embroidered shoulder logos and more. But perhaps the most notable detail about their famous Windcheater is their triple layer zip fastening, adding a unique touch of aesthetic to their famed outerwear piece. 


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Superdry Lumberjack Shirt




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Superdry Refined Lumberjack Shirt in Nightfall Check (Available in-stores)

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Their Lumberjack Shirts are another one of their popular products. The Refined Lumberjack Shirt is made from soft brushed cotton in a classic checkered pattern and features two chest pockets, a button down collar and Superdry branding all around. 


Superdry Graphic T-Shirts


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Superdry Real Osaka 6 T-Shirt - (Available In-Stores)


Rooted in the history of the Superdry label, their graphic t-shirts are just as prevalent in their collection as they were from the very beginning. Their graphic t-shirts are made from cotton poly blends which provide you with a soft hand and long lasting quality. 


Superdry men's Real Osaka 6 t-shirt. A classic crew neck t-shirt featuring a Real Osaka 6 faded print on the chest and finished with a small tri-colour tab on one sleeve.


Giveaway Announcement

We're excited to announce that we will be carrying Superdry online starting in 2017! In the meantime, you can shop their range of graphic t-shirts, hoodies, and jackets at our retail locations.

In celebration of the announcement, we're giving away a Superdry outfit valued at $385! To enter, sign up for our newsletter. Signing up will also give you a unique discount code for 10% off your next online purchase, as well as access to our monthly Style Guides. 


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