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Pharrell Williams x Adidas

by Boys'Co Online

August 06, 2020

Since their first collaboration in 2014, German footwear giant adidas Originals continues to forge their ongoing partnership with artist Pharrell Williams, whose dynamic spirit is manifested through each of his designs. Driven by a desire to unite people through love, passion, and energy, he launched the ‘Hu’ collection last year, an abbreviation for ‘human race’, ‘human being’ and ‘human-kind’. A tribute to cultural diversity, his line of men’s sneakers is presented in bold colorways that reflect and celebrate the kaleidoscopic nature of mankind. Woven PrimeKnit sneakers and the brand’s cult-favourite Stan Smiths feature the signature colored logo and heel tab in raw pink, icy blue, and green, while the classics are reworked in solid pastels and a smooth leather finish. With his imaginative perspective and inclusive vision of humanity, Pharrell Williams molds the iconic footwear label into a socially-conscious fashion brand.

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