Champion is the premium athleisure destination rooted in original and authentic design. The home of the hoodie, origin of the sweatshirt, pioneer of the Reverse Weave, Champion has always had innovation at its core. Original designs are elevated with superior craftsmanship and fresh details to become premium athleisure icons.
Built on a century’s worth of heritage, Champion constantly regenerates itself for today. The signature ‘C’ is a symbol of authenticity, worn by artists, athletes and creatives worldwide.
The Champion Europe Premium Reverse Weave line is a more fashion-focussed premium line of the brand. The patented reverse weave technology is characterized by a transverse weaving style, and 2 side panel inserts on the sides of each garment to avoid shrinkage, while maintaining freedom of movement.