DUER was founded in 2013 by two entrepreneurs, who wanted to solve a problem. Gary Lenett, with over 25 years of experience in the denim industry, found a gap in the market when he couldn't find jeans that were comfortable enough for cycling and other active lifestyles. Together with his long-time friend, Abid Hafeez, who has over 25 years of experience in the performance fabric industry, the two set out to create innovative fabrics for comfortable and functional fashion.
DUER'S innovative fabric creations include:
- L2X - amazingly flexible denim with anti-odour, anti-bacterial, and COOLMAX drying/cooling technology
- N3X - TENCEL/cotton blend high-stretch fabric with natural antibacterial, temperature regulation, and ultra soft properties
- RAINSHIELD - water-repellant denim treatment to keep you dry no matter the weather
