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Our Brands

G-Star Raw

by Boys'Co Online

December 08, 2017

Since its creation in 1989, G-Star’s philosophy has always been, ‘Just the Product.’  Based in Amsterdam, G-Star is known for its raw denim and innovative, unique denim cuts.  The brand continues to innovate, creative new denim styles and cuts every year.  

Pharrell became part owner of G-Star Raw in 2016, and took on the role of Head of Imagination.  Since then, he has released 2 denim collections under the "X25" moniker.  


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