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Our Brands

Purple Brand

by Boys'Co Online

December 08, 2017

A brand at the intersection of street and luxury, PURPLE was created in 2017 to meet the needs of a sophisticated consumer demanding quality and value.  The founders, Rob Lo and Jean-Cleade LeBlanc, bringing together their respective skills from retail, manufacturing, sales, and design - recognized a need for an authentic brand that could create a fashion forward product across a spectrum of categories with value at its core.

Inspired by vintage and utilitarian concepts, Purple is committed to innovation in product development with a particular emphasis on fit, fabric, and construction.  Made using globally sourced high quality materials, all trim and hardware are customized to further personalize the product. 

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