Colorful Standard loves colors and simplicity. There is nothing better than a perfect-fitting T-shirt or Hoodie, long lasting, and developed from the highest quality organic cotton. The brand does not care much for seasons or trends. It focuses more on timeless classics that will most likely never become outdated. Colorful standard pieces are here for the long run. They are sustainable, colorful and uncomplicated. Their uncomplicated pieces are made from 100% Organic cotton, which means cotton that is grown without genetically modified seeds. And on top of that, they are made by hardworking people who are treated as humans should be treated. That means fair wages, no discrimination and freely chosen employment.