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DUER was founded in 2013 by two entrepreneurs, who wanted to solve a problem.  Gary Lenett, with over 25 years of experience in the denim industry, found a gap in the market when he couldn't find jeans that were comfortable enough for cycling and other active lifestyles.  Together with his long-time friend, Abid Hafeez, who has over 25 years of experience in the performance fabric industry, the two set out to create innovative fabrics for comfortable and functional fashion.

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