Lacoste – Boys'Co
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Founded in 1933, the history of Lacoste is the story of a tennis legend whose inventions changed the entire sport and revolutionized the clothing industry forever.  The signature crocodile logo was designed for founder: René Lacoste by his friend, Robert George, as a nod to Lacoste's nickname: the Crocodile.  René also considered himself an inventor with notable inventions including: the tennis ball machine, the polo shirt, and the blouson sports jacket.  Since then, the brand has grown from a tennis-themed clothing line, to a dynamic lifestyle brand that evokes the same bright spirit, but encompassing apparel and accessories for all aspects of life.  

"Life is a beautiful sport."



Want to dress like an A-Lister?

Join the Boys’Co A-List to get FREE downloadable style guides every month and the following perks:

  • 10% off your first purchase*
  • Exclusive VIP early access to annual sales
  • New arrivals Notifications

Get back into the fitness game with Issue 05 of our Style Guides!

*10% off offer exclusive to boysco.com and not valid in retail stores. Discount valid for first purchase; one use per customer. Valid on regular priced merchandise only; not valid in conjunction with other offers or promotions.

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