Moschino was founded in 1983 by Franco Moschino as a innovative, colourful, and often eccentric Italian fashion house that challenged the modern conventions of fashion. The brand has often promoted social awareness, poked fun at traditional high fashion norms, and exuded a sense of fun, quirkiness, and unconventional beauty. Moschino is often credited as one of the biggest contributing influences to Camp Style, which grew prominent in the 1980s.
Currently under the creative direction of Jeremy Scott (since 2013), Moschino continues to showcase cheeky iconography, funny brand spoofs, and fun collaborations with household brands. Some previous collaborations that have garnered much attention include collaborations with Mcdonalds, Sponge Bob, Loonie Toons, and Disney Characters.