Nudie Jeans Co. – Boys'Co
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Nudie Jeans is a Swedish clothing brand. Their dream was, and still is about not having to compromise. They simply want to work with the world’s best denim fabrics and encourage people to break in their jeans themselves, making them unique for every individual. Everyone carries their past within them, and eventually parts of your history become part of your legacy.

From growing up in a little town in rural Sweden, holding on to dreams, to where they are today, Nudie has become a global brand, envied throughout the denim industry.

Want to dress like an A-Lister?

Join the Boys’Co A-List to get FREE downloadable style guides every month and the following perks:

  • 10% off your first purchase*
  • Exclusive VIP early access to annual sales
  • New arrivals Notifications

Become a pro with men's skincare, the art of shaving, and hair styling with Issue 11 of our monthly style guides!

*10% off offer exclusive to and not valid in retail stores. Discount valid for first purchase; one use per customer. Valid on regular priced merchandise only; not valid in conjunction with other offers or promotions.