Nudie Jeans is a Swedish clothing brand. Their dream was, and still is about not having to compromise. They simply want to work with the world’s best denim fabrics and encourage people to break in their jeans themselves, making them unique for every individual. Everyone carries their past within them, and eventually parts of your history become part of your legacy.
From growing up in a little town in rural Sweden, holding on to dreams, to where they are today, Nudie has become a global brand, envied throughout the denim industry.