Versace Jeans Couture
Founded by Donatella and Gianni Versace, Versace Jeans Couture is the meeting point between high-fashion detail and contemporary urban context. The designs are a reinterpretation of Versace style through the eyes of modern-day culture, incorporating innovative principals of couture through material, construction and detail. Born on the Versace runway, the denim collection was shown together with the couture selection, contributing to the name of the brand – Versace Jeans Couture. A fundamentally simple fabric, denim is enriched with colourful and gold-tone stitching, different textile treatments and an array of embellishments that breathe in new life into this enduring fabric, giving it the “Versace stamp”.