Boys’Co grew up in Vancouver, beginning over 31 years ago as an iconic fashion hot-spot in the landmark Oakridge centre. In fact, Boys’Co has been one of the pioneering leading-edge, multi-brand men’s fashion retail stores in Canada. Our vision is as clear today as it was then: to be the city’s leading curator of men’s designer and casual sportswear. A visit to our stores reveals our philosophy in action. They exude energy in a very contemporary environment, blending in the fashion of rising artists, well-established fashion houses and some of the more elusive designers are showcased.
The Boys’Co story is steeped in a proud history of local fashion retail. The family operated business began in 1946, rapidly rising to become the acknowledged leader in the men’s fashion scene. Now, some three generations later, the business continues to thrive. Its appeal has broadened to include guys from teenagers to men in their 60’s. One of the key ingredients to our success has been our willingness to listen and respond to the needs of our customers. After all, we are in the people business. Moreover, we believe in a time-honoured approach to service. Our store associates are hand-picked and are trained by the senior members of our team - many of whom have stayed with Boys’Co for over a decade.
Ours is a fashion business that believes in everyday relevancy. If it is not relevant to our customers, then why bother at all? We integrate humour, irreverence, wit and creativity into our business, because this is what ultimately connects with our market. The Boys'Co fashion statement? It’s a Guy Thing!