Boy London – Boys'Co
Follow Us on Facebook.
Follow Us on Twitter.
Follow us on instagram.

Boy London

Founded by Stephane Raynor in 1976. Beloved by the underground, but frequently courted by an overground hungry for a piece of BOY’s trademark attitude.  The brand was relaunched in 2007 with the opening of a new store named SICK (on Redchurch Street at the centre of East London) by Stephane Raynor.  Since then, there has been a resurgence in the line with a renewed cult following internationally.  New designs add a freshness to the line, but the original influential and unapologetic attitude remains.

Quick Links



Want to dress like an A-Lister?

Join the Boys’Co A-List to get FREE downloadable style guides every month and the following perks:

  • 10% off your first purchase*
  • Exclusive VIP early access to annual sales
  • New arrivals Notifications

*Offer exclusive to boysco.com and not valid in retail stores. Discount valid for first purchase; one use per customer. Valid on regular priced merchandise only; not valid in conjunction with other offers or promotions.

SEARCH THIS STORE