Lacoste – Boys'Co
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Founded in 1933, the history of Lacoste is the story of a tennis legend whose inventions changed the entire sport and revolutionized the clothing industry forever.  The signature crocodile logo was designed for founder: René Lacoste by his friend, Robert George, as a nod to Lacoste's nickname: the Crocodile.  René also considered himself an inventor with notable inventions including: the tennis ball machine, the polo shirt, and the blouson sports jacket.  Since then, the brand has grown from a tennis-themed clothing line, to a dynamic lifestyle brand that evokes the same bright spirit, but encompassing apparel and accessories for all aspects of life.  

"Life is a beautiful sport."

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